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Enterprise spirit: Flamboyant and practical, beautiful and complete, unity and endeavor, the pursuit of excellence.
Enterprise style: down-to-earth, strive for excellence, love and dedication, beyond self.
Business philosophy: to meet customer needs with quality and speed, to achieve zero product defects.
Service concept: sincere service for customers, customer satisfaction is our eternal theme.
Code of conduct: discipline, rigor, truth-seeking, innovation.
Vision: To become the leader in Asian talc industry.
Core values: safety and environmental protection, customer first, unity, the pursuit of excellence.
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